VeriFone VeriFone is a holding company which holds VeriFone inc shares, the company which manufacture, develop and marketing safe electronic payment solutions. VeriFone was founded in 1981 in the U.S.A. her shares are traded in the N.Y.S.E. since 1990 and in Tel Aviv stock exchange since 2006 after the acquisition of Lipman (it is traded instead of the Lipman share which was deleted). VeriFone is active in 109 countries all over the world and leading the world market in this sector. It has more than 24 marketing offices and 18 development centers throughout the world.
Company profile Location: headquarters in San Jose CA and in Tel Aviv ISRAEL.
Size: employ about 300,000 people in 109 countries.
Products: electronic payment technology and value-added services at the point of sale.
Financials: annual growth in net revenues:
We can see that the profit increase is 15% between 2002 to 2003 and between 2003 to 2004. Between 2004 to
2 005 the profit increase is 24%, and between 2005 to 2006 the profit increase got down to 18%, the reason to that we will understand in the continuation.
  VeriFone show strong financials performance  FY 2006
 FY 2005
Q3
Q2
Q1
Q4

1 7.4%
2 0.6%
2 1.0%
2 0.1% Revenue Growth
4 5.9%
4 5.7%
4 5.6%
4 4.0% Gross Margin
2 2.6%
2 1.6%
2 1.0%
2 0.3% EBITDA Margin
1 3.3%
1 2.6%
1 2.3%
1 1.4% Net Margin Competition: Ingenico – the second biggest company in the industry after VeriFone, and the main threat on VeriFone with
2 4% of market share. The third is Hypercom with 11% market share.
Target market: the main costumers are wide range of business sectors such as banks, hospitality places, transportation and healthcare