Name:
_________________ ID number:__ תשובות נכונות מסומנות בירוק ושאינן נכונות מסומנות בצהוב Maman 14
Passion for Online Shopping: the Influence of Personality and Compulsive Buying.
Questions based on paragraphs 1 – 4
1 . What do the writers mean when they describe people as ‘passionate’ about online shopping?
These people shop online frequently.
(4 points)
2 . What is the difference between harmonious passion and obsessive passion according to Vallerand?
Individuals with harmonious passion can stop the passionate activity voluntarily.
Individuals with obsessive passion cannot do it so easily. (6 points)
3 .
According to O’Guinn and Faber what drives compulsive people to shop?
The motivation for compulsive consumers to purchase products is reduction of their negative emotions rather than a strong desire to own the product.
 (4 points)
4 . What was the rationale for the researchers to examine personality traits and online shopping passion? (Give 2 reasons) Understanding the influence of personality traits on individuals’ passion for online shopping activities will be useful in discussing the determinants of online shopping behavior, also the linkage between personality traits and online shopping behavior is an underdeveloped research issue.  (6 points) Questions based on paragraphs 5 – 10 5. In paragraph 6 the writer refers to media. What is the definition of media (medium) in this text? You may need to infer your answer.
Media in this case would be the internet, where online shopping is done.
(4 points)
6 . …..
(6 points)
1 7. What are the writer’s reservations about their research?
Because of the small number of obsessive passion group members, this study did not find any statistically significant differences among personality traits with regard to compulsive buying behavior and online shopping ….
(6 points) Post Reading  (10 points)
1 8. Are you an obsessive online shopper? How does this relate to your personality?
I am defenetly not an obsessive online shopper. I think this is due to the fact that I have a conscientiousness behaviour, and therefore I am more organized and self-controlled and thus less responsive to temptations.
GOOD FOR YOU