עבודה בהצגת בעיה בארגון ופתרונה

מקצוע
מילות מפתח , , ,
שנת הגשה 2002
מספר מילים 2207

תקציר העבודה

עבודה באנגלית העוסקת בהגדרת בעיה בארגון קיים(אורנג') והצעות לפתרון.
שימוש במתודולוגיות שונות כמו : Research designs, Sampling data, , שאלונים , קבוצות מיקוד  וכו'.
הפתרון מוצג עם גרפים ותוצאות צפויות.
 Final Project – Orange company Summary Background Orange is one of the leading providers of wirefree™ communications worldwide and one of the first truly pan-European providers of wirefree™ communications services. Orange has interests in wirefree™ communications businesses offering a broad range of voice and data communications services in 20 countries worldwide, including
1 3 countries in Europe. By 1999, Orange had also licensed its brand to operators in Israel.
Complaints from customers:  The biggest amount of complaints came from customer support department. By analyzing the contents of these complaints, we found that the major problem was in level of support points. Problem definition Support points don’t satisfy customers. They give poor and not professional services.
Methodology For our research we select to use “survey method”. It included:
§         Questionnaire for customers (that was filled by customers in the entrance of support points in Tel-Aviv area).
§         Focus group interview with the workers in main support point of Tel-Aviv.
Conclusions From analyze of the data we gathered we reached these conclusions:
§         The most bothering things to customers in support points are parking, long-time waiting in lines and opening-hours.
§         Commercials and friends are the major reasons for new customers to come. Support points hardly influence this process.
§         Nevertheless all problems, customers are pretty satisfied from the support points. The points are meeting their expectations with grade of 4.1.
§         Customers' comments brought some valuable information, which we did not expect for. The ideas will be discussed in recommendation section.
§         The biggest problems of workers are their shifts and qualification.
Recommendations Based on our research, with all the samples we took and the conclusions we made, we recommend the following (recommendations are ranked by cost-effect ratio, starting from the most effective):
1.      Publish solutions for common simple problems. It will reduce the number of customers visiting support-points and decrease waiting lines.
2.      Find out how other cellular companies give their support.
3.      Reduce waiting in lines by adding additional reception desks in peak hours.
4.      Expand opening hours – close later.
5.      Design well-planned program of tutoring for all workers.
6.      Define that one of 3-4 points (based on geographical location) will be open for 24 hours.
7.      Recruit more workers for smaller shifts. In this way managing of shifts will be easier.